![]() ![]() Tailoring messaging by country and by language, ideally, offers the best chance of converting student interest to applications and enrolments. ![]() The report reminds us that a one-size-fits-all approach to recruitment does not work – even within a region. Top factors influencing student decisions about study abroad in select Asian markets. Philippines: Costs and scholarships, admissions requirements, and course availability.Malaysia: Costs and scholarships, post-study work opportunities, and course availability.Indonesia: Rankings, costs and scholarships, cultural exploration, and safety.Pakistan: Costs and scholarships, post-study work opportunities, graduate outcomes, and admissions requirements.Nepal: Work opportunities during studies, costs and scholarships, safety, and admissions requirements.Sri Lanka: Costs and scholarships, graduate outcomes, and admissions requirements. ![]() Bangladesh: Costs and scholarships, work opportunities during studies, and admission requirements.India: Graduate outcomes, practical skills and employability, and costs and scholarships.South Korea: Teaching quality, course availability, costs and scholarships, and safety.Japan: Course availability, living environment, safety, and cultural exploration.China: School and university rankings, teaching quality, safety, and living environment.These are the student priorities that Sinorbis has found to be present in several Asian markets. In India, by contrast, websites put the focus on Indian student testimonials, scholarship information, and information on employability and practical skills.Īs the screenshot below illustrates, the way that students value different aspects of study abroad when deciding where to go is as different as their favourite social media channels. The report points out that Chinese websites are designed to prioritise global ranking scores, in keeping with Chinese families’ higher valuation of rankings compared to families in several other Asian markets. Content design needs to match student priorities So the real debate, if one is to be had, is about Line vs. To suggest otherwise would be like comparing a goldfish to Moby Dick. The differences between the markets are quite striking, and highly important to know for educators who may be newly recruiting in some of these countries. MB: First, I think we can agree on one thing: that WhatsApp, BBM, Viber, Telegram, eBuddy, Nimbuzz, SnapChat, and even Kik do not swim in the same pond as Line, WeChat, and KakaoTalk. Indonesia: Telegram, Facebook, and WhatsApp.Taiwan: Messenger, Line, and XioHongShu.Hong Kong: WhatsApp, Telegram, and WeChat.Singapore: Telegram, WhatsApp, and BeReal.India: WhatsApp, Facebook, Telegram, and Messenger.South Korea: Naver Blog, KakaoTalk, and Discord.China: WeChat, Douyin (TikTok), QQ, Baida Tieba, and Sina Weibu.The top apps to reach students on in various Asian markets, according to Sinorbis, are: Facebook is a popular channel only in three of the Asian markets profiled: India, Indonesia, and Vietnam – and even then, not the most popular. The report, by Sinorbis, a marketing technology firm, shows that educators need to think more broadly than Facebook when marketing in Asia. ![]()
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